Pusit (Squid) Chicharon as an Enterprise Development Project

This enterprise development project on pusit chicharon is an academic study that focuses on determining the feasibility of the new product in Barangay Central, City of Mati, Davao Oriental. Pusit Chicharon is a product that could serve as an additional source of income for fisherfolk, women, and entrepreneurs in the locality. This product also aimed to provide employment to the community and to understand the impact on the customer of the new product. For every 1 kg of dried pusit, it produces 40 packs of 25 g of pusit chicharon. Therefore, to produce 200 packs at 25 g per pack per operation, it needs 25 kg of fresh pusit, which is equivalent to 5 kg of dried pusit. The shelf life of the product is about 14 – 16 days for human consumption at a room temperature of 30 oC. To achieve the desired volume of the product, it is best to operate 4 times a week. The volume of production is 200 packs per operation, and produced for about 38,400 packs annually. The initial annual return on investment has 110%, a unit variable cost of Php 14.70 per 25 g packs, a net profit margin of 32%, and 9,477 packs of break – even volume of production. Therefore, it is profitable to produce Pusit Chicharon in the locality since it has a higher potential return on investment, and the price is acceptable in the market. Hence, processing of Pusit Chicharon is a feasible business.