Media Exposure and Social Awareness of selected Residents in Mati City, Davao Oriental

Abstract

The study was conducted to determine the media exposure and social awareness of some residents in Barangay Central, Mati, Davao Oriental. The objectives of the study were to determine the socio-demographic and socio-economic characteristics of the respondents, determine the types or forms of media they are exposed to, and find out the reasons of the respondents for the types of media accessed. The research design utilized was the descriptive type, where the survey questionnaire was the instrument used in data gathering. And the simple frequency count and percentage was the method used in analyzing the data. The data showed that 33% cited that their choice of media was its accessibility in the home. Print media, specifically newspapers, was patronized as the most used by the majority. Broadcast media gained 19% of the respondents, with radio as the choice of the majority. The results revealed, too, that TV was used as a source of information and as the choice of the majority of the respondents. The Internet was the choice of 14% of respondents as a source of information among the types of multimedia. The respondents also revealed that media were contributory to their social awareness regarding the events across the nations and the world in general. Through media the respondents pointed out that they have adequate information that helped them cope with their social undertaking as well as face problems affecting their social well-being. The sociodemographic and socioeconomic characteristics have no significant relationship with the choice of media exposure.